Governor encourages public to support local fashion industry - Hawaii News Now - KGMB and KHNL

Governor encourages public to support local fashion industry

Posted: Updated:
Hawaii designer and Project Runway finalist Andy South at Governor's newser on bringing back Aloha Friday tradition. Hawaii designer and Project Runway finalist Andy South at Governor's newser on bringing back Aloha Friday tradition.
Gov. Abercrombie and Hawaii designers launch effort to bring back Aloha Friday tradition of wearing aloha wear. Gov. Abercrombie and Hawaii designers launch effort to bring back Aloha Friday tradition of wearing aloha wear.

HONOLULU (HawaiiNewsNow) - There's a movement underway to bring back the Aloha Friday tradition that some feel have been eroding.

On Friday, Gov. Neil Abercrombie joined local fashion designers at Washington Place to revive aloha wear and support Hawaii's fashion industry.

Local designers have been pushing for leaders at the Asia-Pacific Economic Cooperation Summit this November to all wear aloha shirts for their group picture.

"Just having the visibility of every world leader, one picture, one visual, is going to help sell Hawaii," fashion designer Amos Kotomori said. "And the aloha shirt, the lei, and everything else is really going to help promote it."

According to Kotomori, Aloha Fridays have slowly evolved into casual Fridays over the last 20-years.

He and other designers are encouraging people to wear at least one locally-made shirt, muumuu, or accessory every day.

Copyright 2011 Hawaii News Now. All rights reserved.