The new face of Hilo Hattie - Hawaii News Now - KGMB and KHNL

The new face of Hilo Hattie

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HONOLULU - (HawaiiNewsNow) Hilo Hattie has emerged from bankruptcy bigger and better than ever. Hawaii's largest retailer of Hawaiian fashions and goods is busy getting shoppers ready for Merrie Monarch week and is also selling exclusive Japan Fundraising t-shirts to help with American Red Cross relief efforts. Ramsay Wharton headed down to the flagship Nimitz Highway location to tell us more about the new look of Hilo Hattie. Click thru the Video Gallery pages for all the stories, and check out more at Hilo Hattie in Webxtra: UH gear, Five-O shirts, and Hello Kitty.

Hilo Hattie's Hilo location will also carry the 2011 Official Merry Monarch Merchandise, including t-shirts, posters, program books and DVD's.  Free shuttles from most Hilo hotels and in store entertainment is also planned starting Easter Sunday. For more information: 808-961-3077. 8:30 am - 7 pm. Location: Prince Kuhio Center 111 E. Puainako 

Hilo Hattie Japan Fundraising T-shirts

Hilo Hattie will be offering two different designs of t-shirts with 100% of the profits being donated to the American Red Cross for Japan relief efforts. The shirts will sell for only $9.99 each plus tax and will be sold in all eight Hawaii stores. One design is "Aloha for Japan" with the time and date of the earthquake and with the islands of Japan, like a lei, draped in the middle of the "rising sun". On the back of this t-shirt design are words of encouragement translated into Hawaiian. The concepts of Hope, Heal and Help are felt by all, as Japan continues to deal with the disasters of March 11, 2011.  The other design is the red Hinomaru ("rising sun") with a heart design around it that says "feel the aloha…..". In a symbolic way, the people of Hawaii, wants Japan to know that we send our Aloha to them and that we love them. The t-shirts are for sale on Oahu and the neighbor island stores will start selling on Monday, 3/28. T-shirts will be available for sale online at by the end of March. "As more news of Japan becomes available, it is obvious that more aid and assistance is needed for recovery," says Donald B.S. Kang, President and Chief Executive Officer of Pomare, Ltd., parent company of Hilo Hattie, "therefore, Hilo Hattie has produced exclusive benefit t-shirts to provide another venue to donate to the American Red Cross for Japan Earthquake & Pacific Tsunami relief."

Mamo Expands Into Exciting New Product Lines

Savvy clients, who enjoy Mamo Howell's subtle mixture of fashion couture and island culture in clothing, can now enjoy Mamo's new lifestyle products for the home. In 1978, Mamo began marketing a baby blanket that she designed after her fashion years in New York and Paris. For three years, this was the only product of her one-man company. Mamo's grandmother and mother were quilters and this was the inspiration for the design of "Kihei Pili by Mamo". This original blanket has been recently recreated by Mamo and is now available for future generations to enjoy and can be purchased at all Hilo Hattie stores.

For the kitchen, Mamo has launched new Hawaiian aprons, potholders and oven mitts, all in exclusive Mamo Howell floral prints. Mamo's unique designs are also reflected in her four new contemporary mugs that are individually gift boxed. And for the environmentally fashion conscious, there are now insulated cooler bags in six classic quilt patterns in eye catching colors. Additional products will be continually added throughout 2011 to complement her new Mamo Howell line of products for the home.

"Hilo Hattie is honored to exclusively develop, manufacture and sell this new Mamo Howell line of products," says Donald B.S. Kang, President and Chief Executive Officer of Pomare, Ltd., parent company of Hilo Hattie. "For over 20 years, Mamo has been an iconic local name in the Hawaii marketplace and we are pleased to assist in the expansion of her brand and product mix."

A new spring release of the Mamo clothing line for men, women and children is available at all Hilo Hattie stores on all islands, including Island Edge by Hilo Hattie at the Ala Moana Center and online at

About Hilo Hattie ~ The Store of Hawaii

Hilo Hattie was founded in 1963 and has grown into Hawaii's largest retailer, manufacturer and wholesaler of Hawaiian fashions and gifts. Since the company first began, more than 47 million customers have shopped at Hilo Hattie making it one of the most visited shopping attractions in Hawaii. There are eight stores on Oahu, Maui, Kauai and the Big Island, including the new Island Edge by Hilo Hattie, at the Ala Moana Center.

Hilo Hattie offers Hawaii's largest selection of Hawaiian fashions, gifts, souvenirs, t-shirts, home and beach accessories, beauty products, gourmet foods and stunning Island jewelry. Hilo Hattie also guarantees its shoppers the lowest prices on thousands of Hawaiian products. Hilo Hattie was voted by Hawaii residents as the "Best Place for Hawaiian Fashions" for the past eight years.

For more information, call (808) 535-6500, (800) 233-8912 or visit


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