Hawaii hotel revenue was soaring before the crisis

By Howard Dicus - bio | email

HONOLULU (HawaiiNewsNow) - In the weeks leading up to the Japan earthquake and tsunami, Hawaii hotels were running fuller than the year before, and registered the largest monthly gain in room rates in four years.

Hawaii statewide hotel occupancy for February 2011 was 81.7 percent, more than six percentage points better than February 2010, with gains from U.S. West (11.8 percent), U.S. East (10.9 percent), Japan (8.2 percent) and Canada (19.7 percent).

Hospitality Advisors LLC, the same research firm that does Hawaii's weekly hotel occupancy reports, also said Monday that revpar - revenue per available room - rose significantly across much of the state in the month before the Japan crisis hit.

"The resulting uncertainty of the Japan travel market is understandable given where Japan's priorities must be, and the reduction of airlift capacity between Japan and other destinations including Hawaii reflects the enormous and continuing crisis facing Japan," said Joe Toy, CEO of Hospitaliity Advisors.

Average daily room rate statewide in February was 9.9 percent higher than the same time last year, and up 11.6 percent on Oahu. The ADR for resort hotels on Maui's Wailea Coast rose to more than $383 a night.

Revpar rose more than $25 a day statewide and rose for each of the five service tiers by which the hotel industry parses itself. Revpar soared 28.8 percent on the Big Island's Kohala Coast.

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