HONOLULU (HawaiiNewsNow)- The world of high fashion meets Honolulu style at Ala Moana Center's annual Shop a Le'a. This year's premier shopping event, held March 21-27, celebrates global fashion trends, the joys of shopping and Hawaii's local design talent with a euphoric lineup of more than 100 exclusive instore events, fashion shows, trunk shows, and shopping and dining offers.

Headlining this year's fashion extravaganza will be two events hosted by fashion show producer extraordinaire Lynne Hanzawa O'Neill;the world debut of Project Runway designer Andy South's new women's clothing collection; Hawaii FashionIncubator's Spring Pop-Up Store; and an opportunity to give back to the community. Additional highlights include a star-studded trip giveaway to Los Angeles and the center-wide gift-with-purchase: an exclusive, limited-edition Shop a Le'a RuMe bag. Check out the video!

Copyright HawaiiNewsNow 2011