HTA survey shows $28 million spent during Pro Bowl - Hawaii News Now - KGMB and KHNL

HTA survey shows $28 million spent during Pro Bowl

HONOLULU (HawaiiNewsNow) - A survey by the Hawaii Tourism Authority shows that visitors who came specifically to attend the Pro Bowl accounted for $28.15 million ($28.6 million in 2009) in visitor spending and generated $3.07 million ($2.9 million in 2009) in state taxes.

The HTA, through Market Trends Pacific Research, conducted the survey on the 2011 NFL Pro Bowl held at Aloha Stadium on Jan. 30.

"Visitor spending and state tax collections due to the Pro Bowl were on par with previous years. Although there was a decrease in the number of visitors who came specifically for the game, the results show an increase in average length of stay and state tax revenue collection," said Mike McCartney, president and CEO of HTA. "We were also very pleased with the increase in viewership this year. This is especially meaningful because the television exposure is probably one of the most powerful benefits of the Pro Bowl to Hawaii. Viewers are seeing beautiful images of Hawaii during the middle of winter on the mainland, and we know that it helps influence their decision to come to our islands in the near future."

Other findings include:

· This year, there were 49,311 (49,958 in 2009) spectators at the Pro Bowl game, of which 21,204 (24,230 in 2009) were visitors. Of the 21,204 visitors, 17,048 came specifically to Hawaii to attend the NFL Pro Bowl, down 7.8 percent from 2009. 

· The average length of stay for visitors to the Pro Bowl was 10.75 days, up from 9.08 days in 2009.

· The Nielsen national rating for the Pro Bowl was 7.7 in 2011, which represents a 42.6 percent increase from 2009.

· 86 percent of visitors at the Pro Bowl made the decision to attend the Pro Bowl prior to arrival in Hawaii, compared to 85 percent in 2009. This indicates that, for a large majority of fans, the Pro Bowl is a planned vacation activity.

· 89 percent (up from 84 percent in 2009) of visitors to the Pro Bowl participated in or planned to participate in activities such as golf, tennis, biking, swimming, fishing, etc. while in Hawaii. Eighty (80) percent (compared to 75 percent in 2009) visited or planned to visit attractions such as Pearl Harbor, Diamond Head, Polynesian Cultural Center, Sea Life Park, and Waimea Valley while in Hawaii.

The Hawaii Tourism Authority was created in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawaii tourism in a sustainable manner consistent with our economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. For more information on the HTA, visit www.hawaiitourismauthority.org.

Copyright Hawaii News Now 2011. All rights reserved.

  • Hawaii News Now headlinesNewsMore>>

  • Airlines ask US not to put migrant children on flights

    Airlines ask US not to put migrant children on flights

    Wednesday, June 20 2018 1:21 PM EDT2018-06-20 17:21:43 GMT
    Thursday, June 21 2018 2:52 AM EDT2018-06-21 06:52:31 GMT
    United and American Airlines asked the federal government not to use their companies to transport migrant children who were separated from their parents. (Source: Facebook)United and American Airlines asked the federal government not to use their companies to transport migrant children who were separated from their parents. (Source: Facebook)

    American Airlines says it has asked the US not to use its flights to transport migrant children who have been separated from their parents.

    More >>

    American Airlines says it has asked the US not to use its flights to transport migrant children who have been separated from their parents.

    More >>
  • Commission approves $15K fine against Kaniela Ing for campaign spending violations

    Commission approves $15K fine against Kaniela Ing for campaign spending violations

    Thursday, June 21 2018 1:38 AM EDT2018-06-21 05:38:23 GMT
    The state Campaign Spending Commission voted on Wednesday to approve a $15,422 fine against Congressional candidate and state Rep. Kaniela Ing. (Image: Hawaii News Now/File)The state Campaign Spending Commission voted on Wednesday to approve a $15,422 fine against Congressional candidate and state Rep. Kaniela Ing. (Image: Hawaii News Now/File)
    The state Campaign Spending Commission voted on Wednesday to approve a $15,422 fine against Congressional candidate and state Rep. Kaniela Ing. (Image: Hawaii News Now/File)The state Campaign Spending Commission voted on Wednesday to approve a $15,422 fine against Congressional candidate and state Rep. Kaniela Ing. (Image: Hawaii News Now/File)

    The state Campaign Spending Commission voted on Wednesday to approve a $15,422 fine against Congressional candidate and state Rep. Kaniela Ing.

    More >>

    The state Campaign Spending Commission voted on Wednesday to approve a $15,422 fine against Congressional candidate and state Rep. Kaniela Ing.

    More >>
  • Smoking hits new low; about 14 percent of US adults light up

    Smoking hits new low; about 14 percent of US adults light up

    Tuesday, June 19 2018 1:10 AM EDT2018-06-19 05:10:52 GMT
    Thursday, June 21 2018 1:05 AM EDT2018-06-21 05:05:48 GMT
    (AP Photo/Rich Pedroncelli, File). FILE - In this June 22, 2012, file photo, a smoker snuffs out a cigarette at the Capitol in Sacramento, Calif. The rate of smoking among adults in the U.S. fell to about 14 percent in 2017, according to new data relea...(AP Photo/Rich Pedroncelli, File). FILE - In this June 22, 2012, file photo, a smoker snuffs out a cigarette at the Capitol in Sacramento, Calif. The rate of smoking among adults in the U.S. fell to about 14 percent in 2017, according to new data relea...
    Smoking by US adults hits another all-time low; about 14 percent smoke cigarettes.More >>
    Smoking by US adults hits another all-time low; about 14 percent smoke cigarettes.More >>
Powered by Frankly