Hawaii visitors spend 25 percent more in October

HONOLULU (AP) - The Hawaii Tourism Authority says visitors spent 24.7 percent more in October than the same month a year ago as more travelers visited Hawaii and they spent more on average while on the islands.

For the first 10 months of the year, spending jumped 14.7 percent compared to 2009.

The number of visitors from the U.S. West Coast rose 21.4 percent while those from Canada climbed 17.2 percent in October.

Hawaii Tourism Authority President Mike McCartney said Tuesday he views the figures with "cautious optimism."

He says the trends are positive, but the industry hasn't fully recovered. He says the agency needs to continue its efforts to aggressively market Hawaii.

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