HONOLULU (HawaiiNewsNow) - Local merchants report one of the best Black Fridays they've seen in years.
Retail Merchants of Hawaii expects about a 2.3 percent increase in spending this year after the last two sluggish holiday seasons.
Stores and boutiques say "So far, so good."
Last week, Hawaii News Now dropped by the shop Eden in Love at Ward Warehouse as employees were prepping for Black Friday.
They say shoppers started lining up at 1:30 that morning, and the store more than doubled its profits over last year.
"We knew Black Friday was going to be a busy day, but I mean, we're competing with the Wal-Marts, Targets, all these other great places that had great sales, but to come down to a small boutique in the middle of Ward Warehouse was incredible," Eden in Love store owner Tanna Dang said.
Eden in Love is already planning for next year's Black Friday, hoping to expand retail space for the day and add other shopping incentives.
The Doggie Bakery at Ward Warehouse decided to re-launch its shop on Black Friday and together with its sister store, Cottage by The Sea, employees say they made enough in one day to pay for more than half the month's rent.
And Cottage by The Sea doubled its Black Friday profits over last year.
"It has been the best in the history that we've been open for seven years, for Cottage by the Sea. This is the first time we've been in this prime location, but it has been the best ever," Cottage by The Sea manager Amanda Dela Cruz said.