HONOLULU (HawaiiNewsNow) - The forecast looks promising for stores in Hawaii. And shoppers, the advice is: if you see something you like and the price looks good, buy it... because those values probably won't last until the final days before Christmas.
For employees at Eden in Love in Ward Warehouse, "Black Friday" begins now.
"We got 56 huge boxes in, so we're ready for a big 'Black Friday' sale. It's crazy. Every year, it gets bigger and better and better," Eden in Love store owner Tanna Dang said. "Yeah, so we can put some stuff on the table."
Last year, the "40 percent off" early bird special drew long lines, forcing Eden in Love to move to an upstairs space this 'Black Friday.' It's more than doubled the holiday work staff and offers buyer incentives.
"We give a free breakfast bar so people are fed. So, they're happy. They have energy. We have seats for the guys to sit down on. We do gifts with purchases," Dang said.
The National Retail Federation project jewelry sales will be big this year, and apparel, even more so than the always popular electronics.
"We'll certainly be better than last year, and anything is better than '08," Retail Merchants of Hawaii president Carol Pregill said.
Retail Merchants of Hawaii says 'Black Friday' is critical. Research shows between 25 and 40 percent of business is done around this time, and competition for your dollars is fierce.
"It's almost Darwinian. The survival of the fittest exists in any business. Even in, maybe especially in retail," Pregill said.
That's why stores are doing what they can to entice shoppers. Many hope this holiday won't just be a rebound year, but a banner one, as well.