Dan Schwabel: Personal Branding - Hawaii News Now - KGMB and KHNL

Dan Schwabel: Personal Branding

HONOLULU (HawaiiNewsNow) - If you are unemployed and looking for a job or perhaps you're seeking a better job than the one you have now, Dan Swabel has written a book called 'ME 2.0, Four Steps to Building Your Future." The book focuses on Personal Branding and how it can help you stand out in today's competitive job market. 

Thousands of people are writing about their personal brand on LinkedIn, Facebook and Twitter and are using it as their calling card to stand out in today's tough job market.  Personal branding expert Dan Schawbel believes employees and job seekers need to find their niche and hone their interpersonal skills to show employers they are both distinctive and valuable.  Many job experts say perception (how you present yourself) is king. 

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