MANOA (HawaiiNewsNow) - The Warrior football team's remarkable five-game winning streak is all the buzz across the state.
Some even liken it to that magical Sugar Bowl season of three years ago.
From boosting merchandise sales to increasing the state's morale, Hawaii football is capturing the imaginations of many during this amazing run.
Shades of 2007 are beginning to show up during this year's edition of the Warriors.
"I've never seen a win streak like this not since the Sugar Bowl run back in 2007 and I was in the UH marching band at the time and those games, every game was pretty much go to and from what I feel this year, every game thus far, you have to be there," UH student Glen Molina said.
Alewa Heights resident Scott Sugai is a longtime fan and watches almost every game.
"I think it's pretty exciting for us to have been following them, who've seen the good times, June Jones and a little lower times to McMackin, but I think the people gave this new team some time, some time for McMackin to build his team and now we're seeing the rewards," he said.
Ewa Beach resident Gino Patagi is a season ticket holder, but he was still buying a ticket for his sister.
"She hears about the football team all the time on the news and she wanted to come check it out live," he said.
But it's not just his sister feelin' the team's buzz.
"I've been getting a lot of questions from my co-workers because they know I'm a season ticket holder, so they've been asking about getting tickets to the game or just asking about the team in general, so seems like there's a lot of buzz out there," Patagi said.
At the downtown Rainbowtique, sales have doubled since the streak. Everything from the foam shakas to Hello Kitty gear have been hot sellers.
"The momentum is on there right now, so they should keep it up, turn this positive drive into good things," UH student Chris Fajardo said.
Early estimates of ticket sales for the Idaho game aren't out yet, but UH officials say it could rival the season opener's numbers, especially since it's homecoming.
"We could even look forward to next year, maybe we'll make it to another Sugar Bowl or another BCS game, who knows," Molina said.