Hawaii Public Radio begins fall pledge drive

By Howard Dicus - bio | email

HONOLULU (HawaiiNewsNow) - Hawaii Public Radio opened its fall fundraising marathon Wednesday morning with a goal of $808,000, its highest ever.

The nonprofit, with no organizational ties to any government, university or other broadcasting entity, derives 65% of its revenue from direct listener contributions, 25% from underwriting - the public radio version of advertising, and 8% from the Corporation for Public Broadcasting.

HPR does on-air fundraising only twice a year, schedules 10 days of pledge drive broadcasts, and stops early if and when it meets its stated goal. Once, during the recession, a fall drive was actually extended when the goal was not met in the 10 days allotted.

From studios on Kaheka St., HPR broadcasts two program streams over KHPR and KIPO, with the former serving as the flagship of a network that has stations on Maui and the Big Island. Broadcasts are also streamed online.

HPR's annual budget of $4 million is small for an organization of its size, due to a large staff of volunteers to supplement the work done by the organization's paid staff. Volunteers do not merely perform shows for the service but also work in HPR's office.

Pledge drives traditionally end with the playing of "The Stars and Stripes Forever" played by Vladimir Horowitz.

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