Bella Project and "Rule the Runway" - Hawaii News Now - KGMB and KHNL

Bella Project and "Rule the Runway"

The Bella Project The Bella Project
Amanda Ross Amanda Ross
Alyssandra Baniqued Alyssandra Baniqued

HONOLULU, Oahu (HawaiiNewsNow) - Local aspiring fashion designers are invited to participate in Rule The Runway, a benefit to support young women.

The Bella Project, a local non-profit serving young women announced an open casting call for aspiring fashion hobbyists or serious up-and-coming designers for Rule the Runway, a fundraiser and benefit. Participants will transform out of date prom dresses into modern, hip confections using the original dress, a budget for fabric and trimmings provided by The Bella Project and put their own creative spin on the dress assigned to them. The final dresses will be showcased in a fashion show called Rule the Runway, being held on November 17, 2010 at The Venue in Downtown Chinatown.

The dresses will be judged by local experts and the winner will win a trip to the neighbor islands, air and hotel included. There is no cost to participate in Rule the Runway. Also, the participant does not have to have any design background or be an actual fashion designer to participate. The only requirements are the participant be 18 or over and have a desire and willingness to show off their talent at the showcase on November 17. The participants will have approximately 1 month to work on their project.

Interested participants should contact Amanda Ross, Executive Director of The Bella Project at or call (808) 271-0644.

Applications will continue to be open until October 22, 2010.

Rule the Runway is the first fundraiser of the year for The Bella Project. Earlier this year, the first Bella Boutique, the pinnacle event and giveaway for high school students was successfully held in Honolulu giving away over 150 dresses to deserving young women. For 2011, The Bella Project will expand its reach and conduct Bella Boutiques in West Oahu and Windward Oahu, in addition to Honolulu. The Bella Project provides formal dresses and accessories to high school women in Hawaii who are unable to purchase their own prom attire. Dresses and accessories are collected throughout the year and made available to the students we serve in the early spring. Each woman is paired with a personal shopper volunteer who assists her in picking out the perfect gown, accessories, makeup, and shoes. The Bella Project promotes self-confidence, individual beauty and diversity among teenage women in Hawaii and provides a fun, respectful atmosphere for our volunteers and the students we serve.

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