Dressed to the 9's: Brazilian Blowout - Hawaii News Now - KGMB and KHNL

Dressed to the 9's: Brazilian Blowout

Kathryn Drury Wagner Kathryn Drury Wagner

HONOLULU (HawaiiNewsNow) - One of the hottest hair trends is retexturizing hair, called the "Brazilian blowout" or "Brazilian straightening." The treatments have garnered raves for their ability to turn tumbleweed hair into lustrous, supple locks. And the results last for months.

What kind of hair is this good for?

Anyone with curly or wavy hair, that tends to be frizzy (if you always flat-iron it).



  • It cuts down on the amount of time spent styling hair.
  • You use less styling tools.
  • Hair feels softer and silkier.


How is this different from another trend? "Japanese" straighteners:

  • Basically a perm that straightens your hair instead of curling it. But it's really, really straight.
  • These aren't hair straighteners, but smoothers. It removes the frizz and takes the volume down, but doesn't make your hair stringy.
  • You can still blow-dry the hair for fullness


As with any hair treatment...

Use a good, quality shampoo. Stay out of the sun, protect it from the ocean.


Ho'ala Salon and Spa, Ala Moana Center, 947-6141


Brazilian Blowout, starting at $200


J Salon, 550-4441


Keratin Smoothing Treatment

Prices start at $150 and go up to $250


Paul Brown Hawaii

Multiple locations



Hapuna Keratin Retexturizer System

Prices start at $250

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