Living Lei Chic: Tropical Denim Company - Hawaii News Now - KGMB and KHNL

Living Lei Chic: Tropical Denim Company

HONOLULU (HawaiiNewsNow) - Straight from the north shore of Oahu, there is a new line of denim for women. Lei Chic founder Alyson Helwagen found the husband and wife team when they launched their line Tropical Denim in December of 2009.

The lightweight fabric is perfect for the weather here in Hawaii. There are cute beach details such as the palm tree fabric which lines the inside of the pockets. Also, there is a wave pattern on the backside pockets of the boot cut jeans, low slung mini-skirts and boyfriend shorts.

You can find the line at A'Propos in Kahala Mall, House of Flys in Waikiki, Silver Moon Emporium on the North Shore, and online at

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