AIEA (HawaiiNewsNow) - Of all people behind the wheel of a new campaign against speeders is a racer.
With lots of people on the road this holiday season, he's trying to do his part to put the brakes on speeding.
Tracy Arakaki has been involved in racing for 20 years and although he loves going fast, he feels being responsible about it comes first.
That's why he's using his talents off the race track to show others why it pays to be safe on the roads.
With a few clicks on the mouse, steady pushes on the keyboard and some creativity, Aiea's Tracy Arakaki is on his way to help keep more people from speeding. He's put together two public service announcements airing next week about the dangers of driving too fast.
"The problem of speeding causes dire consequences," he said. "You can end up in jail or worse, you could end up dead or killing someone else and it's just not worth it."
Arakaki knows this all too well. his friend Ayce Esteban was just 16-years-old when she and four others died in a speed-related crash near Makapuu, two decades ago.
"That was my wake-up call, we're young and that we're not invincible, it could happen to any one of us," Arakaki said.
Two recent crashes, one on the Pali Highway and one in Laie, both speed-related, have resulted in deaths.
Longtime racing enthusiast George Nitta says it's simple to figure out why people speed, even though the consequences may be fatal.
"It's the adrenaline rush and you get deeper and deeper into it and get more involved and pretty soon you go faster and faster and bingo, you got an accident," Nitta said.
Both Arakaki and Nitta say a solution to curb speeding would be to build another race track on Oahu.
Until then, it'll take each person behind the wheel to think before they start pushing the pedal to the medal.
"When you do speed, the most you're doing is shaving off a couple of minutes off of your commute time, but the consequences are fatal you can kill someone, those two minutes are not worth someone dying," Arakaki said.