Dermatologist Dr. Obagi to give free seminars at Nordstrom

Dermatologist Dr. Obagi to give free seminars at Nordstrom


When celebrities demand flawless skin, they jet straight to Beverly Hills for an appointment with Dr. Zein Obagi. On November 14th, Dr. Obagi will be making a personal appearance at Nordstrom Ala Moana, where guests can hear him speak about the latest trends in skincare, and then meet with the legendary skincare authority one on one.

An internationally renowned dermatologist, educator, skincare pioneer and leading expert in skin health restoration and rejuvenation, Dr. Obagi is the go-to expert on attaining and maintaining healthy skin. Often considered a maverick in the field, Dr. Obagi eschews conventional skincare wisdom in favor of aggressive, proven techniques designed to fight aging. His revolutionary skincare line, ZO Skin Health, is designed to enable skin to nourish, repair and maintain itself through the use of high concentrations of active ingredients.

Nordstrom shoppers clamoring for Dr. Obagi's trademark "straight talk" will have the rare opportunity to take advantage of the skincare expert's visionary insight through personalized consultations. Just stop by Nordstrom for face time with Dr. Obagi and discover what your skin really needs for optimal health.

Dr. Obagi, well-known for his charismatic, provocative style, is often referred to as a "maverick" in skin care who doesn't always agree with his fellow dermatologists. His interviews, quotes and accolades include USA Today, Vogue, Allure, InStyle, US Weekly, Fox News, ABC News, Dermatology Times and Cosmetic Dermatology.

Zein E. Obagi, MD
November 14, 2009
Nordstrom, Ala Moana
1519 Kapiolani Blvd.
Honolulu, HI 96814

Seminars at 10am and 1pm
Individual consultations by appointment
Free gift with purchase
For an appointment, call 808-953-6100, ext. 1764

MYTH: The thicker and creamier the better

REALITY: Many products are too thick to penetrate skin, meaning no matter what ingredients are in there...they are not going to be effective!

"Skin is a sophisticated organ, and it's selective about what it lets through," explains Dr. Obagi. "In order for a skincare product to be truly effective, it needs to penetrate the stratum corneum-the skin's barrier against the elements and the environment. The molecular weight of many skincare ingredients is too heavy to penetrate the skin, leaving them sitting on the surface instead."

MYTH: The highest SPF is going to give you superior protection from the sun. Or the SPF numbers game.

REALITY: In recent years, skincare companies have been creating very high SPF sunscreens. Contrary to what may seem to be conventional logic, an SPF 100 doesn't offer twice the protection of an SPF 50. SPF protection does not increase proportionally with an increased SPF number. People get a false sense of security after they put on a very high SPF. What's more important than the SPF number, is the amount of sunscreen that is applied. Use a full shot glass for your body, which is about 1 oz. Slather it all over. If you're in the sun during mid-day, reapply every hour or two.

MYTH: Skin goes to sleep at night

REALITY: "Nighttime is actually when skin cells are most active," explains Dr. Obagi. "Nighttime skincare is arguably more important than daytime-and also the best time to use retinol/retinoic acid.

MYTH: Night creams are just for your face

REALITY: "The complexion isn't the only place we show age-hands can be a dead giveaway," explains Dr. Obagi. "Protecting the appearance, elasticity and texture of hands is an essential part of anti-aging care. Look for formulas with retinol, vitamins C and E and coenzyme-10 to promote younger-looking hands overnight. This will brightens skin, improve elasticity and protects against damaging free radicals, minimize lines, wrinkles, dark spots and loss of firmness."