Hawaiian Airlines sponsors UH basketball tournament

Jim Donovan
Jim Donovan

By Jason Tang - bio | email

HONOLULU (KHNL) - After announcing the formation of the Diamond Head Classic basketball tournament almost one year ago, the holiday tourney gets a title sponsor in Hawaiian Airlines, and organizers couldn't be more pleased.

Terms of the three year deal were not released, but the airline will provide transportation and marketing support for the three day, eight team tournament in December. University of Hawaii athletics director Jim Donovan called it the perfect match for all parties involved.

"You've got ESPN the number one brand in sports, Hawaiian Airlines the number one brand in Hawaiian hospitality, and us, the only game in town, you've got a good mix," said Donovan.

"For us the number one goal is to help the Diamond Head Classic with ESPN and UH Athletics, to grow and develop and make this a premier tournament and out of it all kinds of good things will come from it for Hawaiian airlines," said Mark Dunkerley, President and CEO of Hawaiian.

The tournament takes place on December 22nd, 23rd and 25th at the Stan Sheriff Center. A total of 12 games will be played, with 10 of them being aired on the ESPN networks, giving Hawaii much needed national exposure in a slumping economy.

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