Emergency crews found her vehicle overturned and the woman unconscious. She was rushed to the hospital in critical condition, where she died.
No details are known of what might have caused the incident or what the victim's condition was before she went over the cliff. But, neighbors say this isn't the first time it's happened.
Chopper 8 hovered over the horrific scene. The car that carried one female passenger is overturned after plunging into the pacific.
Tiffany James is used to seeing rescues at Laie Point, but nothing like this.
"It seemed a lot more tense than usual," said witness Tiffany James.
She lives right above the scene.
"The car went off right there next to the cement barriers," said Tiffany James.
"That's about a 20-25 ft drop," said Honolulu Fire Department's Captain Terry Seelig.
Help arrived moments later. She couldn't have been in the water more than 15 minutes, but rescuers faced one overwhelming obstacle.
"Pretty jagged rock, it's not easy to climb up with a unresponsive person," said Captain Seelig.
"The jet skis came down from the beach and they came down," said Tiffany James.
Tiffany's family snapped pictures showing the whole thing. Ocean Safety took the victim to a private beach area. She was rushed to the hospital where she died. News of the incident spread fast.
"I'm scared, I hope it's nobody we know, nobody I'm related to," said Laie Resident Amelia Lavulo.
"Unfortunately this isn't the first time," said Laie Resident Choon James.
Accident or intentional, Choon James says she's seen this happen before.
"There have been cases where we've had teenagers, graduate kids, or drunk or those on drugs," said Choon James.